Globalization or deglobalization: Innovative poster design under the background of multicultural integration

Abstract

The research background of this creative paper is: At present, the global shutdown caused by the covid-19 epidemic has caused some countries and populations to reverse the process of globalization. That is, the deglobalization of the economy, the uni-polarization of culture are always occurred. However, according to the author’s thinking, globalization and multi-polarization are irreversible trends and illustrate through actual innovative design cases. Hope to provide references for everyone through this kind of works and prove that globalization and multi-polarization are the correct development direction. Since posters are an art of information transmission and a popular propaganda tools, the author wants to use poster design to express my creative theme. In the process of creating this work, the author first considered the design elements of the poster and used the principles of plane composition in Western design theory. To design the concept of “harmony with difference” by use the composition of lines. The design of traditional Chinese New Year paintings with Western lines is used to express the integration and exchange of Chinese and Western culture. In the end, the author hopes this poster design can express an idea: It is an inevitable demand for the development of the world’s multiculturalism to adopt a fusionist attitude towards the study and application of culture. Confucius in the East has a view of “moderation”, and Aristotle in the West also has a view of “the golden mean”, and even the content is the same, so the national is the world.