Involvement of community in tourism management: A case study of Ban Mai Floating Market, Chachoengsao province, Thailand

Abstract

This research aimed at understanding tourism management based community in Banmai Market, Chachoengsao province, studying satisfaction level of the tourist toward the tourism management of Banmai Market and proposing tourism management guideline enhancing 100 Years Banmai Market tourism management. Qualitative and quantitative research methods were used in this study. In data collection, semi-structured interview was employed for the qualitative research with 10 entrepreneur who participated in Banmai Market and questionnaire survey was used for the quantitative research with 300 customers Who visited the market. Random sampling method was employed for sample selection. To analyze the data., the researcher used content analysis for the qualitative research and descriptive statistics for quantitative research. The result demonstrated that the tourism at Banmai Market was systematically managed by two community organizations including Banmai Community conservation organization and sale organization commission. In relations to customers’ satisfaction level. “products and services” totally was rated in “High” level meanwhile “tourism management” was averagely rated in “Moderately” level. Both policy support from the government and related agencies and practical tourism management from community are recommended to be appropriately developed in order to gain potential tourism provision.