A feasibility study of GSC's expansion to Vietnam

Authors

  • Yordying Thanatawee
  • Nongnuch Suthirungkul

Keywords:

Feasibility studies, University extension, Education - - Curricula. Business administration, Global business project

Abstract

As one of the Global Business Project (GBP) 2011, the feasibility of the plan for Graduate School of Commerce (GSC) of Burapha University to expand its study center to Vietnam is examined in this paper. The results from the market feasibility study reveal that Vietnam has a strong demand for a full-time MBA program, with low level of competition and threat of substitution. In addition, the financial feasibility indicates the payback period of 7.2 years, the Net Present Value (NPV) of 1,994,220 USD, and the Internal Rate of Return (IRR) of 14.95 per cent. Therefore, Vietnam is a favorable market for GSC to take a foothold.

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Issue

Vol. 17 No. 1 (2015): Journal of Global Business Review

Section

Articles