STRATEGY AND SUCCESS OF THE SMALL AND MEDIUM ENTERPRISES IN BANGKOK AND ITS VICINITIES

Abstract

          The research aimed to study the strategy and the success of small and medium enterprises in Bangkok and its vicinities. A survey questionnaire was a tool for data collection from 400 entrepreneurs of SMEs in Bangkok and its vicinities. Data analysis was based on descriptive statistics including Frequency, Percentage, Mean and Standard Deviation; whilst inferential statistics including Independent Samples t-test, One-Way ANOVA, LSD and Stepwise Multiple Linear Regression at the significance level of .05.          The results showed that differences in type of business, business duration and registered capital can affect the entrepreneurial success The findings from stepwise multiple linear regressions revealed that innovation, business alliance and customer focus can predict the entrepreneurial success in terms of business growth; nevertheless, business alliance and customer focus can predict the entrepreneurial success in terms of satisfaction at the significance level of .05