ORGANIZATIONAL CULTURE AND ORGANIZATIONAL COMMITMENT AFFECTING INNOVATIVE BEHAVIOR OF EMPLOYEES IN THE ELECTRICAL AND ELECTRONIC APPLIANCE INDUSTRY

Abstract

          This study aims to study the influence of employee’s personal characteristics, organizational culture and organizational commitment on the innovative behavior of in the electrical and electronic appliance industry. The sample group used in this study was 400 from 98,231 employees in the electrical and electronic appliance industry. The research instruments were questionnaires. Descriptive statistical analysis employed frequency, percentage, mean, standard deviation. The Inferential statistics consisted of independentt-test, One-way ANOVA and multiple regression analysis          The results of the study showed that the difference in personal characteristics in terms of age, job position, and duration of work influenced the innovative behavior of the employees in the electrical and electronic appliance industry with statistically significant level as of 0.05. The organizational culture in terms of self – actualizing (β = 0.098), humanistic – encouraging (β = 0.256) and affiliative (β =. 0.584) can predict the innovative behavior of employees in the electrical and electronic appliance industry by 40.7 percent. In addition, the organizational commitment in terms of attitudinal commitment (β = 0.456) and programmatic commitment (β = 0.138) can predict the innovative behavior of employees in the electrical and electronic appliance industry by 32 percent.