Attitude and Consumer Behavior Toward Diferent Types of Supermarkets in Bangkok Metropolitan Areas

Abstract

This paper examines the attitude and consumer behavior toward supermarkets in Bangkok Metropolitan Areas by conducting a survey with 625 self-administered questionnaires randomly from 50 areas in Bangkok. The conclusions of significance analysis are that 1) the most important factor is the convenience in going to a supermarket 2) most preferred products bought at a supermarket are personal care products such as shampoo, soap, and toothpaste 3) the most significant influence on buying products in each product category is its quality, and 4) the majority of consumers think that supermarket's on-line service like Internet is not necessary at this time, and if it is available, a non-food product is likely  preferred.