Consumer Evaluation of MBA Program Quality: A Pre-And Post-Program Experience Comparison Between American and Thai Business Schools

Abstract

This study was a cross-cultural study of students who are planning to enroll in either American or Thai business schools, as well as MBA students who have already enrolled in either American or Thai business schools. The purpose of this research was to examine the importance of various dimensions of educational program-quality expectations and program-perceptions as experienced by students from different countries, and the extent to which perceived program quality contributed to the overall satisfaction of students with their MBA program. The results of this study showed that the students' perceived program quality is positively related to their satisfaction. All MBA students would like to have more class interaction and work as a group so that they would be able to exercise and develop their communication as well as leadership skills. In addition, business schools should revise their curriculum by emphasizing more on using case studies as a method of teaching and learning. This would help students improve their analytical and critical thinking skills; thus, they would be able to use these skills in the real work situations effectively and efficiently.