The Internationalization Stage of the Firms: An Export Activities for Thai Manufacturing Firms

Abstract

This study was to identify the exporting activities of the firms on the internationalization stages for Thai manufacturing firms. The study examined the export marketing activity difference between internationalization stage group and by management style. It also examined the relationship between internationalization stage, management style, and annual exporting sales volume. The results showed that the government's influence in advertising and communication were more helpful than other factors: such as gathering marketing information, financing. handling documentation, arranging transportation. obtaining financial information, finding distribution partners, packing. obtaining insurance, providing technical advice and providing warehousing in all internationalization stages. Overall, government influence within the Export Promotion Department was seen as having limited helpfulness in all studied areas. There was a significant relationship between internationalization stage and annual export sales volume but there was not a relationship with management style.