Understanding Many Perspectives of Strategic Alliance Learning Experience

Abstract

The study of strategic alliance were integrated the main idea of the factors for success in this strategy. The purpose of article contribute to the pros and cons of doing business. All manage should realized in the weakness point of strategic alliance as same as the advantages of business. An effective alliance management begins with selecting the right partner. Furthermore, alliances must be managed to build social capital and knowledge. To maximize cooperation among the partners, a trust-based relationship must be developed.