Vol. 19 No. 2 (2017): Journal of Global Business Review

Articles

• DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS FOR ORGANIZATION

  Suchonnee Metiyothin, Kodchaporn Noramart, Noppadon Dejprasert

  1-7

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• A STUDY ON THE IMPACT OF CONSUME INNOVATIVENESS TO PURCHASE INTENTION OF BATTERY ELECTRIC CAR IN THAILAND

  Potjanat Tonpradit, Supasit Lertbuasin, Teetut Tresirichod

  9-22

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• THE BENCHMARKING OF LIFE INSURANCE INDUSTRY: THAILAND AND SINGAPORE CASE STUDY

  Wassana Woharn, Nont Sahaya

  23-36

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• HOW DO AUDIT PROFESSIONALS INFLUENCE CONSTANT REPUTATION THROUGH AUDIT QUALITY OF THAI CERTIFIED PUBLIC ACCOUNTANTS?

  Yanin Tangpinyoputtikhun, Naratthawun Musik

  37-49

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• PERSONAL MEDIA AND CORPORATE IMAGE

  Kannanat Patornsaubnukool, Suchonnee Metiyothin, Wilailuk Khamloy

  51-55

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