Vol. 20 No. 1 (2018): Journal of Global Business Review

Articles

• EFFECTIVENESS OF INVESTMENT STRATEGIES BASED ON MACD INDICATOR: EVIDENCE FROM THE STOCK EXCHANGE OF THAILAND

  Kanix Bhukkavesa, Benjalux Sakunasingha

  1-12

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• THE JAPANESE STYLE OF PRODUCTION MANAGEMENT AFFECTING TOTAL QUALITY MANAGEMENT AND CUSTOMER SATISFACTION: A CASE STDUY ON THE BEST PRACTICE ORGANIZATION

  Boonyada Nasomboon, Boonchoo Tuntiruttanasoontorn

  13-21

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• REGULATORY CHANGE AND COINTEGRATON BETWEENTHAI SPOT AND FUTURES STOCK INDICES

  Treerapot Kongtoranin, Thanarerk Thanakijsombat, Worapong Joungrattanakamjorn

  23-33

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• THE INFLUENCE OF SERVICE QUALITY AND BRAND EQUITY ON CUSTOMER LOYALTY TO 5 STAR HOTELS IN THE YUNNAN PROVINCE OF CHINA

  Qu Yuanwei, Supasit Lertbuasin

  35-47

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• THE CAUSAL FACTOR INFLUENCING ON THE USERS’ INTENTION IN PLAYING THE ONLINE GAME IN CHINA

  Sun Wangguan, Teetut Tresirichod

  49-59

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• MARKETING COMMUNICATION ADVANCEMENT APPROACHES ON SOCIAL MEDIA FOR UNIVERSITIES IN PATHUM THANI

  Adisorn Chaysang, Krisada Chienwattanasook

  61-68

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