An investigation of the relationships among service quality customer satisfaction, customer loyalty, and word-of-mouth communication in a retail store in Chachoengsao province, Thailand

Authors

  • Suda Suwannapirom.
  • Sarunya Lertputtarak.

Keywords:

Consumer satisfaction, Customer loyalty, Quality of products, Word-of-mouth advertising.

Abstract

เอกสารฉบับเต็ม

Issue

Vol. 3 No. 1-2 (2005): Journal of Science, Technology, and Humanities

Section

Articles