Communication System in an Organization: A Case Study at Banglamung Drinking Water Co., Ltd.


  • Vorawut Patanasin
  • Anong Wisessuwan
  • Chalong Tubsree


communication, effectiveness, employer, employee, organization, obstacle


          This study was focus on exploring the effectiveness of communication approach between the employees and employers at Banglamung Drinking Water Co. Ltd. Furthermore, this study also discovered the consequence on result of miscommunication, obstacle, and solution of the communication between the employees and employers at BDW. The samples of this study were 80 employees of BDW, consisted of 80 samples who were participants of survey and seven interviewees. Both survey and interviewing were applied for exploring effective of communication on employee’s performance. The finding indicated that the communication approach at BDW was mostly done in face to face communication, which sometime they applied instant message application to assist communication activities. According to Pearson correlation coefficient test, it found upward to downward communication is the strongest positive correlated with performance, followed by quality of media and communication utility, downward to upward communication, subordinate communication and cooperate communication. The major findings explained consequence of miscommunication was reduction of work productivity, errors, and stressful employees. The problem is mostly come from downward site that employees quite ignore news or policies from upwards which is return to waste in production or activities. So it should improve communication in BDW start from downward to upward level by pushing employee to do more participate in the meeting or activities.

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