An Investigation of the Preference towards Career Development of Taiwanese and Non Taiwanese Flight Attendants in the Selected Aviation Companies in Taiwan

Abstract

           This study seeks to investigate the preference of setting the basic salary and promotion of Taiwanese and Non-Taiwanese flight attendant; to investigate whether the preference had any effects on the staff salary and promotion both Taiwanese and Non-Taiwanese flight attendant; and, to investigate the effect of preference on the Taiwanese and Non-Taiwanese flight attendant’s morale. Using a quantitative research design, data was collected using questionnaires from 489 cabin crew of Taiwanese, Japanese and Thai nationality at China Airlines, and of Taiwanese at EVA Air. The data was analysed by mean standard deviation, and regression analysis. The empirical study established that the relationship between the employee's selection and the employee morale (job involvement and organisational identification) are positively associated. The personnel system has a moderating effect on the relationship between employees’ training & selection and employee morale. The Taiwan nationality also contributes to the differential benefit. Therefore, it leads to lower job involvement and organisational identification for expatriate cabin crew. This paper recommends that airlines should maintain management philosophy of peace culture for their operation when managing cross-nationality employees. By using cross-culture devotion, fostering international cooperation the airline companies can benefit from better understanding of their employees, and this will contribute to an increase in their morale.