Developing and Collaborating the Creativity Skills of the Architectural Background Executives in the Thai Entertainment Industry

Abstract

A constructivist paradigm was applied to seek multiple meanings for theory generation and understanding of creative development and collaboration with three key participants who all had an architectural background and had succeeded in their creative professions in the Thai entertainment industry. A case study qualitative research methodology was employed to answer the research questions, which focused on how their architectural education had influenced their creative production in the Thai entertainment industry. In-depth and informal interviews were conducted with both key and general participants, as well as carrying out data and document review, and observation in how they collaborated with their staff in producing creative programs in order to answer the four research questions. The data were interpreted according to the confluence of six resources of the Investment Theory of Creativity model by Sternberg and Lubart (2005), as follows: 1) environment; 2) knowledge; 3) intelligence; 4) thinking styles; 5) personality; and 6) motivation. The findings supported Sternberg and Lubart’s theory, extending the influence of the six resources by adding three components, which were found to be important in the Thai context: 1) time; 2) adaptation; and 3) morals and ethics. These three factors emerged from the key participants’ creative efforts through the confluence of the six resources. Likewise, their architectural background enhanced their creativity in order to continuously advantage their collaboration with their productive staff in their creative organizations. In conclusion, the research reported in this dissertation in their creative and collaborative productions for entertaining audiences in Thailand.