Cross Case Analysis of Talent Management in Thai SMEs: Multiple Case Studies Approach


  • Thanasit Phoemphian
  • Saratid Sakulkoo
  • Chalong Tubsree


Talent Management, SMEs, Cross Case Analysis, Thailand


          The purpose of this study is to explore the talent management practices of SMEs in Thailand. A qualitative research approach was applied to answer the research questions proposed for this study. The researcher did a pilot study in order to start this research project with 5 participants who are presidents of SME associations. The researcher then applied a multiple case study strategy using four SME case studies in the Bangkok area. Purposive sampling was used to identify 16 participants, who were working in these SMEs. The data collection tool was in-depth, semi-structured interviews. The data were analyzed by manual coding to classify and group them into twenty one categories. Next, the researcher did cross-case analysis to compare all the cases and explore the concepts for differences and similarities. The implications for this study were divided into two levels: (1) the individual level; (2) the SME level. In conclusion, this research reports and reveals the important role and benefits of the SME business in Thailand, as well as to the ASEAN Economic Community in terms of the economy and labor force out-grid-align: none;text-autospace:none'>& Earn Program; and (8) Reasons for KTC separating from the Krungthai Bank (KTB). The research reported in this study made a significant contribution to our knowledge of the important role that leadership plays in organizational change, the alignment between business strategies and organization development (OD), and the implications for the policymakers by proposing a tentative business process model of credit card services in this case of organizational change with successful outcomes

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