Opinion of Employees towards KPIs of a Selected Real Estate Company in Chonburi


  • Ornkamon Lantao
  • Chalermsri Chantarathong
  • Noppadol Prammanee


Human Resource Development, HRD, Key Performance Indicators, KPI, Evaluation Method, Employee Performance


          The researcher conducted to examine employee’s opinions toward Key Performance Indicator (KPI) of staff evaluation systems used by a real estate company in Chonburi, Thailand, applying the Balanced Scorecard (BSC) as a theoretical framework for assessing KPI outcomes. Staff, managers, and board members were surveyed (n = 115) and descriptive and inferential analyses were conducted to determine whether impressions of the KPI systems’ effectiveness for achieving various organizational objectives differed by genders, departments, years of experience, and job classification. Gender differences were assessed with an independent samples t-test and job-related differences with one-way analysis of variance (ANOVA). A Pearson correlation test was also conducted to determine whether there were relationships among the four BSC perspectives, financial, customer, internal, and learning and growth. The analysis showed that opinions of the KPI system varied by gender and all three job-related variables, and that the four BSC perspectives were intercorrelated.

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